Knowing when a website has reached is maximum shelf life can be a hard decision to make. I’ve often asked myself, can this website be fixed or should I scrap it and start over. Obviously, a brand new, custom built website is always going to be the preferred option because it will look more on trend, have cleaner databases and utilize the latest algorithms & code. However, a new website might not necessarily be the right option if you don’t have the time or the budget to facilitate a large project. Below I have listed the 4 elements that are essential to have in place if you decide to overhaul an old website.
Is your website mobile friendly?
It is absolutely essential that your website is responsive, meaning that as you scale down your website it reformats its layout for the different screen sizes. Google’s announced “Mobile-gedon” in 2015 creating surge of people scrambling to get new websites to not lose ranking. Yes, you read that right. If you do not have a mobile friendly website, your rankings will suffer. So, if someone is Googling one of your targeted keywords from their phone, and if you’re website isn’t built for the phone, you will not come up in the search.
Does it match your style?
Creating a cohesive aesthetic across your branding is important. Your website should not only feature your logo, but convey the atmosphere of your business.
Is it outdated?
Do you have a good relationship with your host?
Do you have admin access to the backend of your website?
If you are considering reworking the content on your website, you will want to have admin access to WordPress. Admin access opens up permissions that other